Live broadcasting is a great way to increase your reach and customer engagement. If you are wondering how to start or improve your broadcasts, this article is for you. Learn how to choose the right platform, conduct your broadcast effectively and take care of every detail to attract as many customers as possible. Get ready for success and see how live broadcasts can transform your sales!
How to start running live broadcasts?
Are you running an online store and wondering how to effectively start selling live? Broadcasts are a great way to showcase your products, establish relationships with your audience and increase sales. With a few simple steps, you can prepare an event that will attract attention and engage your customers.
Choose the right platform -choosing a platform that matches your target audience is the first step to a successful broadcast. Each offers different capabilities, so choose the one that best suits your needs.
Prepare an aesthetically pleasing environment - live broadcasts are an opportunity to show your store or products in the best light. Make sure you have a clean and attractive background, good lighting and organized products. The professional look of the broadcast builds credibility and attracts attention.
Announce the event in advance - inform customers about the planned broadcast well in advance. Use social media, stories or groups to announce the upcoming event. A reminder on the day of the broadcast will increase the number of attendees.
Take care of technical quality - a stable internet connection, good lighting and clear sound are the basics of a successful broadcast. Test your equipment beforehand to avoid problems during the event.
Involve viewers on a regular basis - encourage participants to ask questions and make comments. Respond to their messages and thank them for their activity. Interaction builds trust and customer loyalty.
How to prepare for a sales broadcast?
Preparing a live sales broadcast requires careful planning and preparation. We have prepared a short list to help you prepare a successful broadcast:
Define your goal - define what you want to achieve with your sales broadcast. Is your goal to increase sales, increase brand awareness, or build relationships with customers?
Prepare a scenario for the broadcast - plan whether it will be a detailed in-store product presentation or an interactive Q&A session, for example. Make sure the content is interesting and engaging for viewers.
Take care of the quality of the broadcast - make sure you have a stable Internet connection, good lighting and high-quality recording equipment. A professional setting increases credibility and attracts the attention of viewers.
Promote your broadcast - for example, on your social channels, website and in your newsletter. The more people learn about your upcoming broadcast, the greater the chance of a large number of viewers and potential customers.
Selmo - a modern tool to support live sales through dedicated apps
In response to the growing popularity of live sales, tools have been developed to support the process. Dedicated apps, such as Selmo.io, offer unique features to support live sales, such as virtual fitting rooms and integrated payment systems. One of these is Selmo.io - a platform that allows sellers to manage sales on live broadcasts, in posts and private messages.
Selmo integrates with Facebook and Instagram, automating sales processes such as order creation, label generation and payment processing. This allows salespeople to focus on interacting with customers rather than tedious administrative tasks.
The platform also offers features such as automated order summaries, expanded Messenger for managing customer messages and fast payment and delivery. For more information on Selmo's functionality, please visit the "How it works" section of the website.
What is live commerce?
Live commerce is a modern form of sales that involves real-time sales broadcasts. This allows companies to showcase their products live, allowing instant interaction with potential customers.
Sales broadcasts are becoming increasingly popular in e-commerce, as they combine elements of traditional shopping with modern digital technologies. In real time, salespeople can answer viewers' questions, demonstrate product features and offer exclusive promotions, which increases viewer engagement and builds trust in the brand.
Benefits of using live commerce
The use of live commerce has many benefits that can significantly impact a company's e-commerce success. These include the following:
- increase customer engagement - live sales broadcasts allow for direct interaction with viewers, making them feel more engaged and connected to the brand
- improve customer service - by being able to respond immediately to customer questions and concerns, companies can offer better service and build positive relationships
- increase sales - live product demonstrations can effectively convince viewers to buy, especially when they are combined with exclusive offers and promotions
- possibility of immediate sales - during sales broadcasts, customers can make purchases in real time, which shortens the decision-making process and increases conversions
Live sales broadcasts
Live sales broadcasts are a modern form of online sales that combine elements of live broadcasts with the opportunity to interact with sellers and purchase products immediately. The popularity of sales broadcasts in e-commerce has grown in recent years, becoming one of the most important trends in the industry.
Through sales broadcasts, companies can showcase their products in real time, answer viewers' questions and offer exclusive promotions. This interactive approach not only increases viewer engagement, but also builds brand trust and speeds up the buying process.
How did live commerce begin? The history of live selling
Live selling has undergone a significant transformation from the days of teleshopping in the 1980s to today's live streaming on social media platforms. Today, live shopping is a key trend in e-commerce, allowing brands to interact directly with customers and showcase products in real time.
Product Broadcasts - Teleshopping and the Origins of Live Sales
In the 1980s, teleshopping revolutionized retail by introducing live programs in which presenters showed products, encouraging viewers to buy over the phone. Teleshopping pioneered live product presentations, allowing customers to get an in-depth look at the items on offer. This sales model combined entertainment with commerce, building customer trust and loyalty. Teleshopping was also effective in building customer relationships and increasing product sales.
Transition to the Internet - the birth of live commerce
The growth of the Internet in the 1990s and 2000s brought new opportunities for live sales. Platforms such as YouTube allowed companies to reach a wider audience through video, but lacked the interactivity characteristic of teleshopping.
Benefits of using live commerce:
- direct interaction with customers - live commerce allows for instant communication with viewers, which increases engagement and trust in the brand
- real-time product demonstration - customers can see products in use, which helps them make a purchasing decision
- increase sales - live-broadcasts can lead to immediate purchases through interactivity and the ability to ask questions on the fly. In addition, the "fear of missing out" (FOMO) effect during live broadcasts can prompt customers to make faster purchasing decisions, fearing to miss out on attractive deals
Live commerce is the future of online sales, combining the best features of traditional teleshopping with modern Internet technologies. In addition, it combines real-time interaction with the convenience of online shopping, which is especially important in the context of changing consumer habits.
Live commerce in the social media era
With the advent of social media, live selling has taken on a new dimension. Platforms such as Facebook, Instagram and TikTok are playing a key role in the development of live sales, allowing brands, to showcase products online, interact directly with their audiences and reach a wide audience.
For example, the Instagram Live feature allows companies to conduct live broadcasts, during which they can showcase products, answer questions and offer exclusive promotions. TikTok, on the other hand, with its dynamic short videos, has become an ideal place to engage younger audiences through creative product presentations. Using social media to conduct sales broadcasts helps build engagement.
Future of sales broadcasts - new trends and technologies
Sales live on social media is not just a temporary trend, but the future of e-commerce. Live shopping is becoming increasingly popular as an innovative form of e-commerce, combining live video broadcasts with interactive commerce.
Companies that use sales broadcasts gain a competitive advantage by offering customers an authentic and engaging shopping experience. Live product sales allow for instant interaction with customers, which increases engagement and speeds up the buying process. In pandemic times, when traditional stores are less accessible, online shopping is gaining popularity, and live commerce brings interactivity and intimacy to the shopping experience.
As technology evolves, we can expect to see even more advanced tools to support live sales, such as integrations with augmented reality and artificial intelligence. Live streaming allows offers to be presented to a wide audience in real time, which in turn increases engagement and speeds up the buying process.
Summary
In recent years, live sales broadcasts have significantly changed the e-commerce landscape. Sales broadcasts have become a popular sales method and a useful tool for building relationships with customers.We encourage you to try this modern sales method that combines the advantages of traditional commerce with modern digital technologies. With live commerce you can increase customer engagement, improve the quality of service and increase sales, which will benefit both your business and your customers.
